How to Submit Your App to the App Store and Google Play
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How to Submit Your App to the App Store and Google Play

Written by: ShopApper Team
27.05.2025 - 3 mins read

Table of Contents

Once your app is ready and all metadata is prepared, it’s time to submit your app for review and publication using each platform’s developer console. Here’s how the process works — and how ShopApper can take care of it for you.

🍎 How to Submit Your App to the Apple App Store

To publish an iOS app, you’ll use App Store Connect, Apple’s web-based interface for app submissions, updates, and analytics.

Step 1: Upload Your App via Xcode or Transporter

  • Use Xcode or the Transporter app (free on Mac App Store) to upload your .ipa or .xcarchive build.
  • Ensure your app is properly signed using the correct certificates and provisioning profile.

💡 Pro Tip with ShopApper: On select plans, we handle code signing and build generation for you. You get a ready-to-upload app package — or we can upload it on your behalf if you give us access.

Step 2: Configure App Details in App Store Connect

  • Sign in at App Store Connect.
  • Create a new app under “My Apps” and enter:
    • App Name
    • Primary Language
    • Bundle ID (must match your build)
    • Pricing Tier
    • Privacy Policy URL
    • App Category
    • Contact Info
    • App Review Information (test login, contact, demo instructions if needed)
  • Fill out app privacy, category, support details, and other required fields.

Step 3: Submit for Review

  • Assign the uploaded build to your app version.
  • Fill out App Review Information (login credentials, contact, etc.).
  • Click Submit for Review.

🕒 Apple reviews usually take 1–3 business days.

💡 Pro Tip with ShopApper: We can manage the entire App Store submission for you — including metadata setup, screenshots, privacy policy links, and review coordination — as part of our premium launch support.

🤖 How to Submit Your App to Google Play Store

To upload an app to Google Play, you’ll use the Google Play Console, where Android apps are submitted, reviewed, and distributed.

Step 1: Upload the Android App Bundle (.aab)

  • Sign in at Google Play Console.
  • Create a new app (select default language, app type, free or paid).
  • Go to Release > Production > Create New Release.
  • Upload your .aab file (required for all new apps).

💡 Pro Tip with ShopApper: We generate the signed Android App Bundle for you, already optimized for Play Store requirements — no build tools or configuration needed on your end.

Step 2: Fill Out Store Listing and Forms

  • App Title (up to 50 characters)
  • Short Description (80 characters)
  • Full Description (4000 characters, keyword-rich)
  • Screenshots and Feature Graphic
  • App Icon (512×512 px)
📋 Also fill out:
  • Content Rating questionnaire
  • Data Safety section
  • Target Audience & Permissions
  • Privacy Policy URL
  • 🧠 Tip: Keywords like “instant order tracking” or “exclusive mobile discounts” help boost SEO on Google Play.
    •  

Step 3: Roll Out Your App

  • Review all sections and submit your app to Production.
  • Choose Immediate Publishing or Timed Release.

🕒 Google’s review process typically takes a few hours to a couple of days.

💡 Pro Tip with ShopApper: With our plans, we can also publish your Android app for you — from uploading the bundle to optimizing metadata and navigating the Google Play policy checklist.

🔍 App Store vs. Google Play Submission: Key Differences

Feature
Apple App Store
Google Play Store
Build Format
.ipa or .xcarchive via Xcode
.aab Android App Bundle
Submission Tool
App Store Connect / Transporter
Google Play Console
Metadata Setup
Keywords, Subtitle, Category
Tags, Short/Full Descriptions
Review Process
Manual (1–3 business days)
Automated + Manual (1–3 days)
Publishing Option
Manual approval only
Immediate or Scheduled release
Account Type Required
Apple Developer Program
Google Play Developer Account

✅ After Submission: What's Next

  • Monitor your app’s review status and be ready to respond to feedback.
  • Once live, both platforms offer tools for:
    • Monitoring installs, reviews, and crashes
    • Pushing updates and app improvements
    • Tracking performance via built-in analytics
💡 Pro Tip with ShopApper: With our plans – we manage app updates easily and push new versions.

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