If your app has been rejected for violating Google Play’s trademark policy, you’re not alone. This is a common issue — especially for apps that reference popular platforms, services, or products without formal approval during submission of the app to Google Play.
The good news? It’s usually fixable with a few deliberate changes.
Google Play’s app policy on intellectual property is strict — and for good reason: to protect users from misleading experiences and safeguard trademark holders.
This policy applies to:
App names and titles
App descriptions
Screenshots, icons, videos, and logos
App content (including within the UI)
If your app uses another company’s name, logo, or slogan — like “YouTube,” “TikTok,” “Instagram” — and you don’t have written permission, it may trigger a trademark violation rejection during Google Play app submission.
Element |
Allowed (✅) |
Not Allowed (❌) |
|---|---|---|
Use this table as a quick reference while preparing your app for Play Store submission..
Start by scanning your app and listing for:
Branded names in your app title or descriptions
Logos or recognizable platform visuals in screenshots or previews
Claims of official affiliation without authorization
If you’re unsure whether something violates the app store trademark rules, assume it does.
Rename your app to something generic or original
Use descriptions like “for video platforms” instead of mentioning YouTube or Instagram
Replace any logos with custom-designed icons
Avoid visuals or styles that resemble well-known platforms
💡 ShopApper Pro Tip: We help clients find clean, brand-safe alternatives that retain clarity without triggering Google Play IP rejection.
If you have a formal partnership or distribution license, include documentation under your App Content section in Google Play Console.
This may allow your app to pass despite the presence of third-party trademarks — but it must be properly documented.
Answer a few quick questions and get a custom report on your app potential, missed opportunities, and where to level up.
Avoid these common mistakes:
Don’t reuse logos found via Google Images — they’re copyrighted
Don’t imply affiliation or endorsement without approval
Don’t casually use terms like “Google Drive,” “iPhone,” or “TikTok” in app names
Don’t publish before understanding how to publish an app on Play Store according to policy
At ShopApper, we’ve helped hundreds of developers avoid branding issues on Play Console and pass review on their first or second attempt.
Here’s how we support your launch:
✅ Trademark & Content Review — We scan everything, from app name to UI content
✅ Compliance-Friendly Naming & Design — Safe, smart alternatives that won’t get flagged
✅ Fast Resubmission Support — Already rejected? We’ll clean it up and resubmit fast
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