How to Prepare Your App for Submission

Written by: ShopApper Team

27.05.2025 - 3 mins read

Once your developer accounts are set up, the next step is to prepare your app assets and metadata according to platform guidelines. This ensures your app meets App Store and Google Play Store requirements and improves your chances of approval.

🧰 Required Assets for Both Stores

Regardless of platform, both Apple and Google require the following before you can submit your app:

App Name: Unique, branded, and under 30 characters.
App Icon: High-resolution icon (1024×1024 px, no transparency for Apple).
Screenshots: Device-specific screenshots (iPhone, Android phones, tablets).
Feature Graphic (Google Play): 1024×500 px image that appears on your app’s listing.
App Description: Clear and keyword-rich description (up to 4000 characters).
Privacy Policy URL: Hosted on your website and linked in your app listing.
Support Contact Info: Email and/or website for user support.

🍎 App Store Submission Requirements

✅ iOS App Guidelines Checklist:
- App Bundle: Exported from Xcode or generated by an app builder like ShopApper.
- Provisioning Profile & Certificates: Must match your bundle ID.
- Store Listing Metadata via App Store Connect:
  - Subtitle: A 30-character pitch line.
  - Keywords: Comma-separated list for App Store SEO.
  - App Category: Define your app’s domain and audience.
  - Age Rating: Determined by answering Apple’s questionnaire.
  - Demo Credentials (if applicable): Include a test login or a demo video if your app requires user authentication.
🛡 Pro Tip: Apple reviewers test real app behavior, so ensure all features work seamlessly before you submit your app to the App Store.

🤖 Google Play Submission Requirements

✅ Android App Guidelines Checklist:

Signed App Bundle (.aab): This is the required format for new Android apps.
Google Play Console Listing:
- Short Description: 80 characters shown in search results.
- Full Description: Up to 4000 characters — include benefits and relevant keywords like “instant checkout,” “delivery tracking,” or “loyalty rewards.”
- App Category & Tags: Choose based on your app’s main function.
Data Safety Section: Specify what user data you collect, how it’s used, and if it’s shared.
Content Rating: Answer a short questionnaire to assign a suitable rating.
App Access Info: If parts of your app require login, provide credentials or a walkthrough video.

🛠 Pro Tip: Use ShopApper to Streamline This Process

ShopApper automatically generates the necessary app files, icons, and screen previews when converting your website into a mobile app. You’ll get:

Export-ready files for App Store and Play Store
Pre-formatted metadata templates
Guidance on filling out app listings and compliance

Or if it’s too much trouble, we can take care of the whole process with the plans including the service: https://shopapper.com/plans-pricing/

How Prepared Is Your Store for a Mobile App?

Find out with the App Readiness Score Test.

Answer a few quick questions and get a custom report on your app potential, missed opportunities, and where to level up.

Claim Your Free App Readiness Report →

⏳ Timeline: How Long Does App Publishing Take?

Understanding the timeline helps reduce stress during the launch phase:

Platform	Review Time	Review Type	Common Delays
Apple App Store	1–3 business days	Manual review	Metadata issues, login problems, crashes
Google Play Store	A few hours–7 days	Mostly automated	Policy violations, unclear permissions, missing privacy details

If you’ve properly prepared your assets and metadata, both stores will typically approve your app in under 72 hours.

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