How Lancashire Competitions Cut SMS Costs by Getting an App?

Competition

How Lancashire Competitions Cut SMS Costs and Grew App Users by 90% in just 1 month!

Lancashire Competitions

Lancashire Competitions LTD is an online prize competition company in Lancashire, offering luxury cars, watches, cash, tech, and holidays at low entry prices with great odds.

Overview

Lancashire Competitions, a rising star in the online competition industry, was looking for a way to scale efficiently, reduce costs, and boost player engagement. With thousands of tickets sold in fast-paced draws, they needed a streamlined solution to keep their audience engaged without relying on costly SMS campaigns.
  • By launching a dedicated mobile app, they unlocked new growth opportunities—achieving a 90% increase in app users in just one month and driving over $250,000+ in revenue within three months.

The Challenge

Before launching their app, Lancashire Competitions faced key challenges:

Rising SMS costs

Engaging players via SMS was expensive and had unpredictable ROI.

Scattered UX

Customers accessed competitions via a mobile browser, limiting seamless interactions.

Limited retention strategies

Keeping players engaged beyond one-time purchases was difficult.

They needed a solution that provided instant engagement, seamless transactions, and long-term retention—without the heavy costs of custom app development.

The Solution

A mobile app transformed their approach:

Push Notifications Replaced Costly SMS

The app boasts a smooth and intuitive design for effortless navigation.

Seamless, One-Tap Entries

Players can now buy tickets in seconds without navigating through multiple browser pages.

Higher Retention & Loyalty

With the app always at their fingertips, users engage more frequently, increasing return visits and participation rates.

The Results

22% of all orders now come from the app, reflecting a growing preference for mobile shopping

$250K+ in revenue generated in just three months, showing rapid adoption and higher spending from app users.

90% app user growth within one month, demonstrating the power of direct access and push notification-driven engagement.

Why It Worked

The app goes beyond simple browsing. It offers customers a more personalized and exciting shopping experience:

  • Faster & More Affordable Than Custom Development: Instead of investing £20,000+ in a custom app, Lancashire Competitions got a fully functional, branded app in just 15 minutes.
  • No Maintenance Hassles: Continuous updates, security, and optimizations are all handled without extra costs.
  • Optimized for the Competition Industry: The app was designed to drive impulse entries, highlight odds, and maximize ticket sales effortlessly.

Conclusion

With a mobile app in place, Lancashire Competitions isn’t just running competitions—they’re building a highly engaged, mobile-first community. By eliminating high marketing costs and increasing retention, they’ve positioned themselves as an industry leader in a competitive market.

For competition businesses looking to scale, the success of Lancashire Competitions proves that the right app can turn engagement into revenue—without the high costs.

Ready to turn your competitions into a winning mobile app?

Ece

Account Manager at ShopApper

I’m Ece, your Account Manager. I’m eager to learn about your business and assist you in achieving your goals.

Please share some info about your business so I can be fully prepared to answer your queries. I’ll reply within 15-20 minutes. Thanks!  :point_right:

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