Post-Launch — Updating Your App and Growing Your User Base
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Post-Launch — Updating Your App and Growing Your User Base

Written by: ShopApper Team
28.05.2025 - 3 mins read

Table of Contents

Getting your app live is just the beginning. To keep users engaged, retain positive ratings, and stay competitive, you need to update your app regularly and invest in post-launch growth strategies.

🛠 Why Regular App Updates Matter

App stores reward apps that:
  • Fix bugs and performance issues quickly
  • Roll out new features based on user feedback
  • Stay compliant with platform changes (e.g., iOS/Android SDK updates)

How to Manage App Updates

🍎 iOS (App Store)

  • Upload a new build via Xcode or Transporter.
  • Update your version number and release notes in App Store Connect.
  • Resubmit for review — Apple typically re-approves updates within 24–48 hours.

🤖 Android (Google Play)

  • Upload the updated .aab file to your existing app listing.
  • Use version codes and release notes to explain what’s new.
  • Choose immediate or staged rollout via the Play Console.

💡 Pro Tip with ShopApper: Our Managed App Update service (included in select plans) takes care of all technical and store-side updates for you — no dev tools required.

Feature Rollouts and User Engagement

Keep your app evolving with:
  • Push Notifications: Re-engage users with offers, updates, or reminders.
  • Loyalty Programs: Drive repeat usage and purchases.
  • In-app Feedback: Learn directly from your users.
  • A/B Testing: Test different messaging, icons, or features.
💡 Pro Tip with ShopApper: We include built-in push notification support and real-time update deployment through our control panel — helping you stay agile without new builds.

Monitor Performance and Grow

Track key metrics to guide your growth:
  • 📥 Downloads & uninstalls
  • 📊 Retention and session frequency
  • ⭐️ Ratings and review trends
  • 💰 In-app purchase or order volume (for eCommerce apps)
Use tools like:
  • Apple App Analytics
  • Google Play Statistics
  • Google Firebase
  • ShopApper’s custom analytics (available with premium plans)

💡 Pro Tip: With ShopApper’s analytics dashboard, you get a centralized view of your app’s performance, user activity, and update history — all in one place.

🚀 Scale with ShopApper

From launch day to your 100,000th user, ShopApper helps you:
  • Manage updates without touching code
  • Track and optimize your app’s growth
  • Deliver real-time improvements based on insights
✨ Whether you’re hands-off or growth-focused, our platform adapts to your needs — letting you scale without hiring a developer or learning app store policies.

How Prepared Is Your Store for a Mobile App?

Find out with the App Readiness Score Test.

Answer a few quick questions and get a custom report on your app potential, missed opportunities, and where to level up.

Claim Your Free App Readiness Report →

Go from Website to App — The Smarter Way

Publishing an app to the Apple App Store and Google Play Store can feel overwhelming — from creating developer accounts and preparing assets to optimizing listings and managing updates. Each step is critical, time-sensitive, and often technical.
But here’s the good news: you don’t have to do it alone.

Let ShopApper Handle the Heavy Lifting

With ShopApper, you can:
  • 🔧 Turn your website into a fully functional iOS + Android app in minutes
  • 📦 Get a ready-to-publish app — no coding or guesswork needed
  • 🏆 Let our team handle store submissions, updates, and more
  • 📈 Focus on growth while we manage your app in the background
Whether you’re launching your first app or scaling to thousands of users, we’re here to make sure your mobile presence is seamless, professional, and built for performance.

📲 Ready to Launch?

Join hundreds of businesses using ShopApper to reach more customers on mobile — faster and easier than ever before.
👉 Get Started with ShopApper
👉 Book a Free Demo
👉 Explore Plans & Pricing
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