Shopping trends are constantly changing and clothing brands are always looking for new ways to reach their customers and boost sales. What’s our suggestion? Adapt a custom mobile app. Why, you ask? Because, as the statistics show, the average user spends 2.5 hours per day on fashion-related mobile apps, which is more time than Peter Parker spends web-slinging in a day.
Let’s get real here – mobile apps are everywhere. Just as one of our clients cleverly put it, people don’t really bother with web browsers these days; they use mobile apps. So, there’s no denying it, mobile apps are the best new thing!
Here are the unique advantages mobile apps can offer to apparel brands compared to browsers:
Web Browsers vs Mobile Apps:
It’s easy, mobile apps have a higher conversion rate than web browsers. In fact, there are many studies supporting this argument:
- Mobile apps account for 52% of all e-commerce sales in the fashion industry.
- The average user spends 2.5 hours per day on fashion-related mobile apps.
- 80% of fashion shoppers say they are more likely to buy from a brand that has a mobile app.
- A study by Forrester Research found that mobile apps have a conversion rate of 4.2%, while web browsers have a conversion rate of just 2.9%.
These statistics show that mobile apps are a powerful tool for fashion brands that want to reach new customers and boost sales. If you’re not already using a mobile app, let’s dive deep into the advantages of mobile marketing.
6 Advantages of Fashion-Related Mobile Apps:
- Reduced costs:
Mobile apps can help apparel brands reduce costs by eliminating the need for physical stores and other traditional marketing channels.
- Increased sales and revenue:
Mobile apps can help apparel brands increase sales and revenue by providing a convenient and easy way for customers to shop.
- Increased market share:
Mobile apps can help apparel brands increase market share by reaching a wider audience of potential customers.
- Improved customer engagement:
Mobile apps can help apparel brands improve customer engagement by providing personalized recommendations, loyalty programs, and other features that keep customers coming back.
- Enhanced brand awareness:
Mobile apps can help apparel brands enhance brand awareness by providing a mobile-friendly platform for promoting their products and services.
- Improved customer service:
Mobile apps can help apparel brands improve customer service by providing a 24/7 support channel that customers can use to ask questions, make returns, and get help with orders.
Why Do Customers Choose Mobile Apps?
There are several reasons for this:
- More Convenient
People can use them to shop anytime, anywhere, without opening a web browser and navigating to a website.
- More Personalized
Brands can collect data about their users’ preferences and use it to deliver targeted content and recommendations. This can help brands increase sales and build loyalty.
- More Engaging
They allow users to interact with brands in a more meaningful way. For example, users can browse products, add items to their cart, and checkout without leaving the app. This can make the shopping experience more seamless and enjoyable for users.
If you’re an apparel brand, you should seriously consider developing a mobile app. It’s a powerful tool that can help you reach new customers, boost sales, and build loyalty.
Let’s say you finally decided to have a mobile app, why should you choose us, ShopApper? Well, we have many reasons for that:
- ShopApper offers you a fully customizable mobile app which means we can do whatever you want!
- Your mobile app will be fully coordinated with your web browsers so if you make any changes on your browser you’ll be able to see it on your app immediately. No tickets, no customer support lines needed unless there is something you want to discuss.
- We offer you a 14-day trial! We get it… deciding on such a thing is not easy but don’t worry, we’ll offer you a 2 weeks trial so that you can test the app yourself and see if it’ll work for you. No strings attached!
- We have worked with apparel brands like yours before and we got great feedback from them. In fact we have a little video for you in which our founder Ufuk discusses their expectations, feedback and app with one of our customers.
At the end of the day, what’s important is what you, your team and your brand needs. We’re, as a team, here to help your brand grow and ready to take action as we speak!
Let us know what you need so that we can immediately start working for your mobile app just like how Bat-Signal calls Batman into action.